For most dance studios, recital season is the highlight of the year; it’s the moment where months of training and dedication culminate in a celebration of artistry, growth, and community. As exciting as it is, however, recital preparation can also be overwhelming for studio owners. Between managing dancers, parents, costumes, rehearsals, and venue logistics, the […]
Parents are always excited about music lessons at the moment of enrollment.Their child’s musical journey is about to begin, filled with potential and pride. It’s a moment filled with dreams of stage lights, applause, and a child glowing with confidence. But over time, that initial excitement can fade into routine. Recitals are your school’s chance […]
There’s something different in the air this year. After several years of uncertainty (adjusting to shifting enrollments, managing rising costs, figuring out how to staff well and stay sane), dance studio owners are starting to exhale. Not completely, but enough to catch their breath before the next wave of challenges. The data shows real progress. […]
Something’s changed in how families approach music lessons. It’s subtle, but it’s real. Parents aren’t just looking for a good teacher anymore. They’re looking for the right fit. They’re asking sharper questions. They’re paying attention to how schools communicate, how flexible they are, and whether the experience feels personal or transactional. After a few years […]
Stepping into the studio for your first class of the season as an educator can be simultaneously exciting and nerve-wracking. You are setting the tone for your students’ experience of dance and of you as their guide. A successful first class establishes the level of trust, energy, and structure that will be carried throughout the […]
Summer slowdowns are expected, but fall offers a prime opportunity to re-engage students who paused lessons. A short reactivation campaign can be faster and cheaper than chasing new leads. When’s the best time to re-enroll students who paused for summer? Late August through October is ideal. As families settle back into routines, they’re actively looking […]
Reduce Dropouts and Turn Summer Into a Season of Growth Summer can be a challenging time for music schools, with some experiencing enrollment drops of 30–40%. But here’s the good news: with the right strategies, you can turn summer into your most successful season yet. Over the years, I have tested and refined a range […]
Reimagining Re-Enrollment Every spring, studio owners face the challenge of re-enrolling dancers for the next season. If you are like most, you either rely on the hope that students come back, or you attempt an entirely new enrollment plan. Neither is a reliable strategy! There’s a more effective way to approach your enrollment process. Let […]
Struggling to grow your music school without spending a fortune on ads? The good news is your most powerful marketing tools—trust, relationships, and reputation—are already within reach. Here’s how to harness them for organic, sustainable growth. “Growing your music school organically can be highly effective, often building stronger trust and connections than paid advertising” 1. […]
Asking for referrals often feels unnatural. For many small business owners, especially music school operators, these conversations can seem forced or awkward. Yet, these very moments are pivotal for business growth. By shifting your perspective and applying proven marketing strategies, you can transform referrals and sales into powerful tools for connection and impact. Let’s explore […]
At first glance, it may seem simple: parents sign their children up for music lessons because they want them to learn to play an instrument. But when we dig deeper, we discover that the reasons extend far beyond just musical education; parents are often driven by a range of emotional desires. By understanding these motivations, […]
Music schools face unique challenges that can limit their growth and profitability. Three common challenges are: Understanding and addressing these challenges is crucial for music school owners who aim to break through enrollment ceilings and achieve significant and sustainable growth. Music Lessons and Low-Profit Margins Private music lessons often yield low margins because the payroll […]